Thank you for taking part in our Valentine's Business Survey. Here, as promised, are the results.

For the vast majority (7 out of 10) Valentine's business was better than expected, with just under half saying it was much better than they had expected.   Only 6% said that business was not as good as they had expected.  Overall this is a significant improvement on the results at Christmas.

7 out of 10 reported better results than last year, with only 1 in 10 saying business was not as good.

Just over half (56%) said that the number of orders was up on the previous year, with only 1 in 7 saying they were down.  In a similar vein nearly 8 out of 10 (78%) reported higher average order values, with almost nobody saying it was down.

In contrast to most previous surveys where the majority were disappointed with the number of orders they received from their relay company, at Valentine's 6 out of 10 members reported that they were as or better than they had expected.

In our Christmas Business Survey one in two florists was expecting Valentine's business to be much the same as last year, with more expecting it to be down (30%) than to be up (19%).  The reality was very different, much better than feared.

After Valentine's there has been a significant increase in positive sentiment with one in two (54%) now thinking that Mother's Day will be better than last year, with only 6% suggesting that it might not be as good.

Looking forward to the rest of 2025 there has been a shift to being more optimistic.  The balance of sentiment is very positive (41%) with 57% optimistic versus 16% pessimistic.