Mother's Day Business Survey Results 2025
Thank you for taking part in our Mother's Day Business Survey. Here, as promised,
are the results.
For the vast majority of florists (2 out of 3) Mother's
Day business was better than expected, with one in three saying it was much better than they had expected. Only 13%
said that business was not as good as they had looked for. Again 6 out of 10 reported better results
than last year, with only 13% saying business was not as good.
Six out of ten (61%) said that
the number of orders was up on the previous year, while one in four (23%) saying they were down.
In
a similar vein 2 out of 3 (64%) reported higher average order values, with only 1 in 20 saying it was down.
In contrast to most surveys in previous years where the majority are disappointed with the number of orders
they receive from their relay company, this Mother's Day (as at this Valentine's) 1 in 2 members reported that they
were as or better than they had expected.
Looking to the rest of 2025, people's expectations
are very similar to those after Valentine's Day. Again there has been a shift to being more optimistic. The
balance of sentiment is very positive (47%) with 61% optimistic versus 14% pessimistic.
The detailed results (based on 179
responses) are below.
I wish you all good business for the rest of the year.
Grant McGowan
For the vast majority (2 out of 3) Mother's Day business was better than expected, with
one in three saying it was much better than they had expected. Only 13% said that business was not as good as they had
expected.
Again 6 out of 10 reported better results than last year, with only 13% saying business was
not as good.
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Have you checked your stock
to replenish what was used for Mother's Day?
Cards? Envelopes? Labels?
Order Pads? Tags? Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them
from us before!)
****************************************************************
Six out of ten (61%) said that the number of orders was up on the previous year, while one in four (23%)
saying they were down.
In a similar vein 2 out of 3 (64%) reported higher average order values, with only 1 in 20
saying it was down.
****************************************************************
Have you checked your stock
to replenish what was used for Mother's Day?
Cards? Envelopes? Labels?
Order Pads? Tags? Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them
from us before!)
****************************************************************
In contrast to most surveys in previous years where the majority are disappointed with the
number of orders they receive from their relay company, this Mother's Day (as at this Valentine's) 1 in 2 members
reported that they were as or better than they had expected.
The results are very similar to those after Valentine's Day. Again there has been
a shift to being more optimistic. The balance of sentiment is very positive (47%) with 61% optimistic versus 14% pessimistic.
****************************************************************
Have you checked your stock
to replenish what was used for Mother's Day?
Cards? Envelopes? Labels?
Order Pads? Tags? Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them
from us before!)
****************************************************************
