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Valentine Business Survey Results 2019

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Thank you for taking part in our 8th annual Valentine's Day business survey.  Here, as promised, are the results.
 
They show a significantly better picture than last year.  This year the majority of florists have generally done better than they expected and are positive about prospects for Mother's Day and the rest of the year.
 
The detailed results (based on 260 responses) are below.

 I wish you all good business for Mother's Day, and the rest of the year.


Grant McGowan



 
 
 

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This was a much better Valentine's day than most people expected.
 
More than six out of ten had better than expected business, with 38% saying it was much better than they had believed that they would get.  For one in four florists the level of business achieved was much as they had anticipated.  Only one florist in ten felt that it had been worse than they had foreseen.

 


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Not only did the majority feel that business had been better than they expected but for two out of three it was also better than last year (for three out of ten, much better).  One in four considered that it had been much the same as the previous year, with only one in seven saying that it had not been as good.
 

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Have you checked your stock to make sure you have enough for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
 
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ValentineCharts/V19Q3.jpg

Across the country the average order value was generally up on last year.  Just over half reckoned it was up with the majority of the rest saying it was much the same as the previous year.  For only a very small minority was the average order value down.
 

 
 
 

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Taking the country as a whole, relay orders seem to have come in much as members had expected.  There were almost as many for whom they were up as for whom they were down.
 
 

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Have you checked your stock to make sure you have enough for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
 
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ValentineCharts/V19Q4.jpg

Following the success of Valentine's Day for the majority, just over half of our respondents are anticipating a better Mother's Day than last year.  Four out of ten are more cautious however, saying that they are expecting it to be about the same as 2018.  Only one in ten think that business will be down.
 
 

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Overall, the success of Valentine's Day has given the industry a boost.
 
Just over half are optimistic with the majority of the rest neutral.  Only one in eight is pessimistic.  Considering the state of the country, where no-one really knows what is going to happen about Brexit, and what impact the outcome will have (when whatever it turns out to be eventually happens) and the more direct consequences for the supply of flowers, this is a pretty positive result.  Let's all hope that faith is rewarded!
 

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Have you checked your stock to make sure you have enough for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
 
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