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Mother's Day Business Survey Results 2022

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Thank you for taking part in our Mother's Day Business Survey.  This is the 18th national survey that we have undertaken.  Here, as promised, are the results.
 
They show a fairly positive picture, both for Mother's Day and expectations for the rest of 2022.  Overall, whereas the results of our Valentine's survey showed a very mixed picture, here, at Mother's Day, it was more upbeat.  A net 43% said that it was better than they had expected and a net 44% were feeling optimistic about the rest 0f 2022.
 
It seems that relay orders were again, as at Valentines,  fewer than expected.  The net figure of 31% of relay members saying orders were down on their expectations was however less negative than at Valentines when the net figure was 46% of members with fewer orders than expected.
 
The detailed results (based on 223 responses) are below.

 I wish you all a good Easter break and good business for the rest of the year.


Grant McGowan



 
 
 

BusinessSurveys/MothersDaySurvey2022Q1chart.jpg

Overall it was a good result for the industry, with 56% of florists reporting that Mother's Day was better than they had expected with only 13% saying that it was worse, giving a net positive score of +43%.
 
 

 


BusinessSurveys/MothersDaySurvey2022Q2chart.jpg

There was a broad spread of results.  For the majority of florists Mother's Day in 2021 was very good.  It can be considered a good result then that 46% of florists said that they had done better than last year, although a further 33% reported it not as good.
 

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Have you checked your stock to replenish what was used for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
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BusinessSurveys/MothersDaySurvey2022Q3chart.jpg

Across the country the average order value was generally up on last year.  Just over half reckoned it was up with the majority of the rest saying it was much the same as the previous year.  For only a small minority was the average order value down.
 

 
 
 

BusinessSurveys/MothersDaySurvey2022Q7chart.jpg

This was the most disappointing result in the survey, although not as negative as at Valentine's.  Four out of ten said that relay orders were fewer than they had expected, with only a small minority reporting orders up.

 
 
 

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Have you checked your stock to replenish what was used for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
 ****************************************************************

BusinessSurveys/MothersDaySurvey2022Q4chart.jpg

A substantial majority of florists felt that they had a good Mother's Day, and better than Valentine's. It is not surprising therefore that sentiment about the outlook for the rest of 2022 has improved.  Although a majority (of 32%) were positive about prospects for the rest of the year after Valentine's, that has risen to 44% after Mother's Day. (57%  optimistic versus 13% pessimistic).
 
 
 

****************************************************************
Have you checked your stock to replenish what was used for Mother's Day?
Cards?    Envelopes?    Labels?    Order Pads?    Delivery Cards?
Call us now on 01934 644451 and we'll get them to you pronto (even if you haven't had them from us before!)
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